Market analyst firm Canalys has released its preliminary report on the global smartphone market. According to the latest data, Samsung maintains its number one position in the second quarter of 2021 as well. However, the most interesting part found in this report is that the Chinese brand Xiaomi has overtaken Apple to become the world’s second largest smartphone manufacturer.
The smartphone market shows a recovery trend with 12 percent growth in the second quarter of 2021. Samsung maintains its title of dominating the leadership seat with its 19 percent market share. Xiaomi, on the other hand, has achieved a market share of 17% with a growth of 83%. Thus, Xiaomi, which has surpassed Apple’s 14 percent market share, has taken over the title of being the second largest smartphone manufacturer in the world. Oppo and Vivo, the manufacturers established within BBK Electronic, occupy the fourth and fifth places in the list. The market share of both companies is 10 percent. When we consider Apple, Oppo and Vivo as a single company, it falls behind BBK Electronic and regresses to fourth place.
At this point, it is worth noting that Xiaomi’s current smartphone inventory is mostly smartphones belonging to the budget-friendly segment. So much so that Xiaomi’s average selling price is around 75 percent cheaper compared to Apple. The Chinese brand will also continue to produce premium segment smartphones such as the Mi 11 Ultra to increase its revenue. The report also shows that Xiaomi generated the biggest sales growth from Latin America, Africa and Western Europe. In this context, it is possible to attribute this rapid growth of Xiaomi to the situation of HUAWEI, which is highly affected by US sanctions.