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Achieving world-wide fame with the products it has launched in recent years, it even managed to become the world’s most popular smartphone brand in 2021. Xiaomi announced that he had taken a very radical decision.

A Xiaomi spokesperson told XDA Developers that the company uses it for many products, especially smartphone products. is preparing to say goodbye to the Mi brand reveals. Because, according to the spokesperson, Xiaomi is now using the Mi brand. won’t use. The new products that the company will launch will not have Mi suffixes. The products will be launched directly with the Xiaomi brand name and model name. For example, the new flagship expected to be launched as Mi 11T will be announced directly as Xiaomi 11T.

MIX 4 will be the product that initiates the change

According to information from XDA Developers MIX 4 will be the product that initiates the change. The company will later remove the Mi brand from all ecosystem products it launches, especially smartphones. However, in the statements made by the Xiaomi spokesperson, the process on how it works no explanation was given. In other words, it is not clear whether all products will abandon Mi at once, or whether this will be a medium-long-term process.

Xiaomi, from this ten years ago launched its first Mi branded smartphone. Shortly before the launch of this product, the Android-based interface MIUI was introduced. Since then, the company has been working on everything from smartphones to robot vacuums. in many products He used the brand Mi. Let’s see what effect the new decision will have on the products that the company will launch.


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Michael Lewis

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