Just like Xiaomi OnePlus smart phone brand stepped into the market like the poor but proud young man of the neighborhood who helps everyone. Their goal was to offer the smartphone that Android users want exactly, at a price that’s exactly what it’s worth. Kill the valiant, don’t eat your right, OnePlus has pursued a successful policy in this regard for a long time., but when we look at the last few years, the brand has lost a great deal of power.

OnePlus the question of why it lost power actually does not have a definite answer. Sometimes it does, as problems pile up at some point. The departure of a founding CEO, performance problems, and an increase in price, while the rapid rise of the OnePlus brand suddenly fell to the same level as its competitors. Bride Let’s examine the question why OnePlus lost power and actually let’s see the general policies of brands in today’s world.

Let’s get to know OnePlus briefly:

OnePlus was founded by Carl Pei and Pete Lau, who left Oppo in 2013. Their purpose was simple; To make special devices that will offer all the features Android users need in a box at an affordable price. They introduced OnePlus One, the first phone they produced for this purpose, in 2014.

The Chinese company soon spread to markets such as India, Indonesia and from there to the whole world. Oneplus One 2, X, 3, 3T, 5, 5T, 6, 6T, 7, 7 Pro, 7T, 7T Pro, 8, 9, 9 Pro, the brand has accomplished a lot and great things in a short time. However things were not going well. As the number of devices increased, the criticism of the brand increased and OnePlus has become a brand that has lost power.

Why did OnePlus lose power?

  • Resignation of a founding CEO.
  • Genderist policies.
  • Poor customer support.
  • Accessory issues.
  • Performance issues.
  • The increase in prices.

Resignation of a founding CEO:

It would be pretentious to say that OnePlus has lost power because of this, but one of the company’s two founding CEOs. Carl Pei’s departure from his position at the company in September 2020 and the launch of a new venture called Nothing has obviously had an impact on the power loss of Oneplus.

This is usually the case, when the founders leave or die, the company loses power. But the reason why Carl Pei left the company already deteriorating company policies

It is said to be . So, in a way, we can say that the captain left the ship last. Yet fellow co-founder Pete Lau is still at the helm of the company.

Sexist policies:

This criticism is actually based on an event that took place in the early years of the company. In 2014, when the company was just producing new phones. used an invitation system. Since the devices are extremely powerful and affordable, invitations were sent to people in China and they were provided to buy phones accordingly.

In this context, women were asked to submit photos with the OnePlus logo, and a contest was held in which the invitation to the one with the most likes would be sent. This competition could be fun if it was open to everyone. because it’s only based on posting photos of women received intense criticism even locally.

Poor customer support:

It is normal that any electronic device you use, no matter how powerful, may break down or have problems in some way. At this point it is important is the customer support offered by the manufacturer brand.OnePlus has received great criticism on this subject for many years.

In 2017, it both increased the number of its employees in the customer service field and added new repair centers in different parts of the world. However

The name was once juxtaposed with poor customer support.This has lost a lot of power to the OnePlus brand.

Accessory issues:

There are already three accessories out of the box with the phone; adapter, USB cable, earphone. There is no point in having it in the box when one of these three is not working. Google engineer Benson Leung,claimed that the USB cable and adapter included with the OnePlus 2 did not meet known USB specifications.

This incompatibility issue, which has been discussed for a long time on Reddit and similar platforms, also acknowledged by Carl Pei in 2015 and announced that they will accept returns from users who want it.This is one of the important events that happened once but polluted the brand’s name.

Performance issues:

We don’t know how much about the departure of the founding CEO Carl Pei, but in 2021, there will be a phone call about OnePlus. that it reduces application performance a claim has been made. The latest models were obviously creating a strain on the apps. Finally, OnePlus acknowledged this claim.

Of course, that wasn’t the only problem. As you can see the details in our news here, OnePlus 9 and 9 Pro models by manipulating the benchmark test were causing incorrect results. The biggest reason for this is that some applications only run on a single core.

Increasing price of yellows:

The poor but proud youth of the neighborhood turns into a rich but cruel manufacturer started exactly with the increase in prices.OnePlus models are not very expensive, even not bad for the features they offer, but they are almost the same as their competitors. In other words, it seems that there is no trace of those old ideals left.

Everything is already expensive in our country due to the exchange rate and taxes, but OnePlus has increased prices in all countries and regions. Growing, for a company that increases the number of production facilities and employees It is a normal policy to increase the profit rate, but the enthusiastic times of those early years are over in this way and we are faced with an ordinary smartphone manufacturer.

It made a rapid entry into the smartphone market for a while. We talked about how the OnePlus company lost power and explained the possible reasons for this situation. You can share your thoughts about the OnePlus brand in the comments.

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Michael Lewis


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