This process began about five years ago in the world although the history of fijital still a very new concept in Turkey.The concept for about 3-4 years now fijital spoken in Turkey, the most accurate way to the consumer digital experience with blending physical and will be one of the ways to ensure the achievement of measurable manner.
Live streaming videos
The content has always been king, but now the video content is even more king. With all social media platforms returning to a “live streaming” enabled infrastructure, the concept of “watch and late” will begin to settle down. Following Facebook, Twitter’s edits to video content will allow users to share videos more frequently and brands interested in it.
Augmented Reality is one of the most popular topics in the recent marketing and advertising industries. Increased Reality, which we can define as the superimposition of virtual objects onto real images using the object recognition feature of the devices, is considered an innovative and creative way to connect with customers and increase participation. The market for this technology is expected to reach $ 117.4 billion by 2022.
The concept of short-term content that starts with Periscope and continues with applications like Snapchat, Scorp will continue to direct social media. Sharing content for a certain period of time requires brands to organize their strategies according to this fast-moving consumer age. Applications like Facebook’s live broadcasts, Instagram Stories support the concept of “fast and ending content”.
With the increasingly popular technology and popularity of Virtual Reality and 360-degree videos, marketing professionals are trying to learn how to empathize with target groups and how to better understand their behavior. Many organizations will work to build closer ties with their customers, thanks to virtual reality experiences that will allow the customer to experience and anticipate the experience to be presented.
Chatbots, which we can define as the introduction of artificial intelligence forms into our lives, seem to change our way of using our phones and computers precisely. Chatbots will be more in our lives as apps that will analyze what users say in the future in a very short time and direct them to fulfill users’ requests.
Bitcoin, which has led to the popularity of virtual money in the web world with its rapid rise in dizzying speed, attracts attention because it is not connected to any central authority. There are many new virtual currencies, such as Ethereum, Litecoin, Namecoin, Primecoin, Zcash, which are now very popular outside Bitcoin and are called altocin. Virtual currencies like Bitcoin and Subcoin will increase in popularity and continue to be rising trends in digital space.