An organization that provides reviews of products in which consumers are interested in the USA, who purchased an iPhone from June 2020 to June 2021 with the participation of 900 people conducted a survey study. This survey study revealed how much interest iPhone owners show in other Apple products. According to the survey, users They are not as interested in other Apple products as iPhone models.
According to the survey, users who bought an iPhone within the specified period of time, after iPhones, to iPads they show interest. 79 percent of survey respondents say they also own a tablet. iPhone owners who own a tablet 84 percent prefer iPad. While 90 percent of respondents say they use a laptop or desktop computer, they only 41 percent prefer Mac.
Apple’s wireless speakers aren’t getting attention
According to the research conducted in the USA, the category that received the least attention among Apple products, wireless speakers. While 45 percent of respondents said they own a wireless or smart speaker, these consumers only 10 percent Chose to buy Home Pod or Home Pod mini. However, the opposite is true for the smart saadollarser. So much so that 900 people 65 percent uses a smartwatch. this smart saadollarcool 75 percent Apple Watch. Interestingly, only about 40 percent of users who have purchased an iPhone in the past year own a wireless headset. If these users about 50 percentPrefers AirPods.
When we evaluate the results of the survey; Users who purchased an iPhone between June 2020 and June 2021 iPad and Apple Watch reveals that he is interested in. But when it comes to computers, wireless headphones and speakers, that’s the case. changing. Apple doesn’t seem to be in the situation it wants, especially with regards to wireless speakers.