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The world’s largest social media platform Facebook’s Founder Mark Zuckerberg had recently announced that Facebook’s name had been changed and the new name was Meta. Using the expressions ” , we plan to be a meta-universe company, not just a social media company in the next 5 years. “, Zuckerberg stated that the main reason behind this decision is the technology called Metaverse .

It is obvious that Metaverse will change many things. Because this technology brings people together in the virtual world . Roblox, which has been one of the most popular games since its release, is only one of today’s most popular Metaverse universes. The game, which has been in our lives since 2006, has ceased to be just a game, especially thanks to its collaborations with the analysis company SocialPeta . So how will advertising be in metaverse ecosystems ? Where is Social Peta in this process?

Roblox generated around $1 billion in revenue in 2021 alone

Business with SocialPeta serving as marketing data platform troops brought Roblox around $1 billion in 2021 . In addition, effective ads also increased app downloads. For example, on Android, there was a significant increase in the number of creatives in September and October, with the maximum number of creatives per day reaching 250 . As ads increased in September and October, the game saw a marked increase in downloads on Google Play: 12 million downloads in September, up 16.5% from August.

Roblox, which realized the importance of Metaverse and decided to grow in this direction, and started to grow in an unprecedented way, especially thanks to advertising management, started to be traded on the New York Stock Exchange on March 10, 2021 . The company’s market capitalization rose from $3.9 billion to $45.3 billion in one year, according to data from the U.S. Securities and Exchange Commission. Outpacing EA, Ubisoft and other big companies in the game industry, the company suddenly became a competitor to Activision .

Roblox statistics reveal that the digital advertising industry will also be critical for Meteverse. SocialPeta seems to continue its work from now on, in the light of the work it has done so far and the reference it has given to its customers…

By the way; SocialPeta and Gamepons will hold a webinar on ” The Impact of Data on Decision Making in the Gaming Industry ” on December 2 at . If you would like to attend the seminar and learn more about marketing trends and data analysis in the gaming industry , you can use the link here .


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Michael Lewis

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