With the development of technology, it has become easier for companies to obtain information about us. Thanks to this information collected, a chain reaction occurs and an advertising platform that collects the information sells this information, while that advertising platform uses this information to show the ads that it sells to another company, privately to users . The more private or public he shows, the more money he gets from that company. In the end, the company that advertises makes money when we visit, shop or benefit from it.
But a study by three researchers from the Massachusetts Institute of Technology (MIT) and Harvard and Montreal universities showed that the advertising industry is moving to a much higher level. Researchers explained that the marketing company series can place ads in people’s dreams .
In the last three years, 77% of marketers have turned to this technology:
Researchers specializing in sleep and human cognition shared in the journal Aeon According to the article , 77% of marketers have started planning to migrate to ‘dream advertising’ technology within the last 3 years . Thus, it was stated that the companies openly tested a new way of changing and directing purchasing behavior through cool sleep and dream hacking.
Of course, the marketing company series won’t directly reach our brains like they do in the Inception movies. Instead, şirkedollarser will enable us to see a specific product or service in our dreams by offering stimulants that stimulate the brain before or during sleep to influence the dream content. These stimulants can be a video or a sound when you look at the phone before going to bed at night. Or, with much more advanced and studied stimulants, this can be done without making us feel it directly.
There was an example of this:
In the article, researchers also gave an example of a dream hacking attempt. The US-based beverage company Molson Coors tried to use the ‘ dream incubation ‘ technology, known as dream incubation, for the sale of alcoholic products. On February 7, 2021, ahead of the Super Bowl, the company designed a study called ‘targeted dream incubation’ in which consumers tried to enter their dreams and promised free beer to those who would participate in the experiment.