Wanting to increase its products in emerging markets, Google will enter the Indian market with mid-range Pixels, which will be introduced in July or August.
Although Google has been involved in initiatives such as Android One and Android Go in the mobile operating system for emerging markets, it has not yet developed a product for these markets. However, according to recent reports, Google has focused on working with moderate Pixel models to sell in emerging markets.
But Google is not considering offering mid-level Pixels for sale on the global market. The company’s first goal is to become a dominant brand in the mid-segment in India, where sales have been successful with Nexus models but Pixel devices have laced with OnePlus after the market hit the market.
Of course, the fact that Google’s first goal is India is that it does not care about middle-class Pixels. India is one of the most important markets in the world, both in terms of its current population and the number of smartphone users. For this reason, even companies like Samsung and Apple are struggling to increase their shares in the Indian market.
Although Google’s initial target is India, it may be the case that the device also shows up in Asia and the Middle East market, depending on the level of interest in mid-range Pixels. Devices are expected to be introduced in July or August, though it’s unclear how mid-range Pixel devices will look like, what they look like, or what hardware features they’ll have.