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Following the success of platforms like Patreon and OnlyFans, some social networks have started implementing ways to allow users to support people they follow with money. Instagram seems to be one of them. Under the umbrella of Meta, Instagram will soon begin to offer a new subscription system to support content producers.

According to TechCrunch’s report, Sensor Tower and Apptopia have discovered that the Instagram app for iOS has been updated with an in-app purchase called Instagram Subscriptions. Ücredollarser, on the other hand, ranges from $0.99 to $4.99.

Instagram doesn’t say what the real purpose of these in-app purchases is, but they’re likely part of the company’s strategy to monetize the platform, and will also offer users a way to give money to creators they follow and love. The new feature is expected to be officially announced in the near future as these in-app purchases appear on the App Store. Meanwhile, Instagram also confirmed earlier this year that it is working on “Private Stories” that will only be available to those who pay for creators.

This year, Twitter also announced a similar feature called Super Follow, which allows creators to deliver exclusive content to subscribers. Other platforms like TikTok, Snapchat, Pinterest, and YouTube are working on similar subscriptions.


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Michael Lewis

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