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As every year, this year, on the last Friday of November, there will be a Great Friday, Legendary Friday, etc. We met with discounts. Thanks to these discounts, especially on Friday, many people bought new products at lower prices than the normal price and with huge surprise discounts.

How were the discount days this year evaluated compared to the previous years? Here’s the answer to this question, with data on Black Friday discounts in the US shared by Adobe. Adobe’s chart also showed an interesting fact: On the last Friday of November (November 26), sales fell year-on-year for the first time.

Down from last year, but only on Friday:

Shared by Adobe and US’ According to the data focusing on sales in 2021, a total of $ 8.9 billion was sold in the Black Friday period of 2021. In 2020, this value was 9 billion dollars. Adobe has also provided a view as to why this slight drop may have occurred. Accordingly, many companies launched Black Friday sales as early as mid-October to avoid consecutive Black Friday sales and upcoming holiday sales.

With this done, consumers started to shop earlier. Therefore, Black Friday seems to have hosted more unsuccessful campaigns this year, as the data does not cover this period. But in reality the situation may be very different. The total amount of shopping made between November 1st and 28th is 99.8 billion dollars, which means an increase of 13.6% compared to the previous year .

So what is the situation in the world?

According to another data published by Salesforce, the worldwide shopping volume during the ‘Black Friday’ period was more than $63 billion . This means an increase of 2% compared to the previous year.


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