If you want to see examples of Canon and Nikon’s success in the sporting world, you can take a look at the enormous camera arsenals that companies have brought to the 2018 Winter Olympics in South Korea.
For those of us who are not interested in the photography world, Canon and Nikon brand with over 60 technology representatives from over 10 countries around the world to provide photographic assistance. It would not be wrong to say that these brands are also the two biggest producers of DSLR cameras at the same time. Technology representatives support users in many ways, including services such as equipment cleaning, control, and calibration.
In this sense, both brands sponsor the Winter Olympics and support the Olympics. For example, Canon says there are 1,359 different devices and photography equipment under your hands, including 205 cameras and 520 lenses. 100 of these cameras are “1D X Mark II” DSLRs, each of which costs $ 5,500.
Camera technicians have 700 different spare parts at hand to ensure that Canon photographers have the perfect camera and have a better service.
Nikon’s arsenal, D5, D850, contains a large catalog of primary and zonal lenses. Although the number of Nikon cameras and lenses in the Games is hidden, DPReview reports that the products in the stock are worth “a few hundred luxury cars”. If the price of each of these luxury cars is $ 40,000, then 400 of them are worth $ 16 million. Nikon’s hand is getting stronger from day to day as we can understand from this figure that makes the lips fly.
Obviously, both brands seem to have been tightly prepared for the winter Olympics. Nikon, meanwhile, has begun publishing photographs taken with its own equipment at the 2018 Olympics on the Nikon Professional Services blog