, which enabled the development of the coronavirus vaccine thanks to its work with BioNTech , Pfizer implemented a remarkable project in Brazil. Pfizer Brazil management, which made an agreement with Cidade Alta, which was created for the online mode of Grand Theft Auto 5, one of the most popular games in the world, and known as the largest server in Latin America, to ensure that gamers are vaccinated in GTA Online . started. This is done to predictably encourage people to get the COVID-19 vaccine in the real world .
GTA Online players know; You can play the game only on official servers as well as experience roleplay with customized servers . Cidade Alta is a server in the second category. As part of the cooperation, the authorities, who set up vaccination centers on this customizable server, give a special tag to the vaccinated players . This tag, which can be affixed to the arm in the game, has become a force among the players on the server.
Here is a vaccine center located on the server named Cidade Alta
customized that can be connected through intermediary applications such as FIVEM GTA 5 servers also allow players to become members of certain professions. In this context; With the privatization works for Cidade Alta, healthcare professionals were also placed in the game. These players, who are responsible for shooting the vaccine, inform other games like in real life who go to the vaccine center to get information about the vaccine. In this way, it is aimed to alleviate fears about the vaccine.
The vaccination event in the dedicated server for GTA Online has become quite popular among players . Players who want to experience Roleplay in the best way can go to these centers and get their vaccinations, and start using the tikedollar series created for their avatars in the game. Moreover, the authorities also launched a campaign on social media so that the event can reach more people . As part of this campaign, the taggedollarsi avatars in the game are shared on real social media platforms.
Pfizer has now started tracking how incentives made through the GTA Online server will reflect in the real world . Time will tell if people will be affected by the event being created on Latin America’s largest GTA Online server. According to data in Our World in Data, 60.04 percent of the Brazilian population are fully vaccinated. The coming days will allow it to be understood whether the GTA Online campaign is working or not.
A roleplay video showing vaccine centers in the GTA Online server