International retail apparel and fashion design firm H&M (Hennes & Mauritz) denied that its store, seen in a tweet from metaverse coin project CEEK VR (CEEK), is within the framework of the partnership. In the tweet below, CEEK announces that users can shop from virtual stores under the tag @H&M. After the sharing was made on December 7, when the partnership news was moved to news sites such as Mashable India in January, H&M representatives made statements on the subject. Here are the details…
Shopping in the #metaverse with $CEEK
Concept VR store presented to @hm by #CEEK Creating mainstream use cases for $CEEK + scaling #Virtualreality beyond games. #VRAPP #CEEKVR #NFT #VR #CEEKVenues
👉🏽 More at https://t.co/oAvCTgp2Bk pic.twitter.com/OI4BFkyUAw— Ceek (@CEEK) December 7, 2021
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Metaverse coin price plummeted after the firm’s announcements
On December 7, CEEK, which created a metaverse for content creators and consumers, announced that H&M (Hennes & Mauritz) in the preview above placed the brand. When the partnership made headlines on news platforms in January, a spokesperson for the clothing company issued a statement to report that “H&M is currently not opening stores on the metaverse.” After the developments during the day, the CEEK price decreased to $ 0.679201, while the loss in the last 24 hours reached 2.56%. However, the metaverse coin project states that the “H&M” brand is only used as a concept…

According to the announcement made on Ceek’s official Twitter account after the developments, the H&M brand is only one in the metaverse. It was stated that it was used as a concept. The project also states that it has spoken to H&M officials to make this a reality, but no conclusion has been reached at the moment. In their statement on January 4, the Metaverse project said:
As noted in the post below, the store in H&M Ceek metaverse was a concept presented to H&M, not yet an actual virtual store. We’re talking to the folks at H&M to make this a reality, but that’s not real at the moment.
Hi Ceekers🤩 As stated in post below, the @hm store in the #Ceek #metaverse was just a concept that was presented to H&M and not an actual virtual store yet. We are in discussions with people at H&M to make this a reality, but this is not something that’s a reality as of now. https://t.co/TEmNpoF0Ki
— Ceek (@CEEK) January 3, 2022
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