Unfortunately, we can see that the ads are beginning to settle nicely with the smartphones and the applications we have installed. Because the business of advertising has changed in size, it has begun to be integrated into places that do not have any mind.
The last one was Facebook Messenger. Messenger, which has been around for over a 1.5 years and has ads that are not too annoying, is now set to go live with video ads. With the addition of auto-playing video ads, it is thought that Facebook’s revenue will increase significantly. Because there are serious price differences between auto-playing ads and other ads. Because side applications such as Facebook, Messenger and Marketplace were also looking for ways to place advertisements for a long time.
Since Facebook predicts these moves as well as user reactions, it has expressed at every opportunity that its priorities are user experience. Stefanos Loukakos, an advertising manager for Messaker, told Recode in an interview, “The impact of implementing the new advertising strategy is unclear. However, when we examined other basic ads, statistics about how users use the platform or how many messages they send did not provide any negative feedback. ”
If Facebook understands that video ads break the overall user experience and that there is a decrease in the number of users, it may return or abandon video ads. It is too early to decide on this matter. Nevertheless, Facebook’s assessment of every place to run ads and constant monitoring of user experiences mean that a potentially adverse situation is immediately noticed. It will not be a surprise for us to see that WhatsApp, which belongs to Facebook, will also start receiving advertisements if this video advertising period implemented through Messenger is successful.