According to IDC’s research in the mobile sector, Andy Rubin’s Essential Phone has only sold 88,000 units in the first six months.
Essential, Android’s father, Andy Rubin’s new smartphone company, has had a hard time trying to cut his feet off the ground with a high-tech green phone.

Not only in my submission, but also in the name of sales, the company appeared to be experiencing serious problems. According to IDC, a research firm, Essential Phone was able to sell below 90,000 units in the first six months.

IDC research director Francisco Jeronimo said in a statement on Twitter this morning that the device is too far-fetched to be a successful venture. Nobody expected Rubin’s new smartphone to come to a point where it would soon be with Apple or Samsung, but the IDC’s 2017 Essential Phone number, 88,000, is pretty low. This figure also shows that Rubin is now living on a market where the world’s largest companies, which are highly equipped, highly equipped, have reached a certain level.


Essential is essentially an entrepreneurial company. Although Rubin has an important past in the industry with the experience it possesses, the Essential Phone may not have the power to relieve the storm by lowering the prices and attempting to extract a new model. The price of a serious price cut device is currently $ 499. Watching such an aggressive discount policy of the company, which is in preparation for a new phone call, shows that it has extremely low profit margins. It’s still unclear how far the company will go that way, but the latest Android 8.1 Oreo update is waiting to be sent to users soon, as the phone’s camera is still getting updates.


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