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A senior executive of Coinbase has published his 2022 predictions for Web3 and the cryptocurrency market. The analyzes collected under a total of 10 titles include the future of first layer (L1) Blockchains and DeFi. Attention was also drawn to the 2 altcoin projects that stood out on this basis. Details at Kryptokoin.com .

Coinbase admin highlights 2 altcoin projects

Surojit Chatterjee, also a former Google employee, in a new blog post about the company, Avalanche (AVAX) and Solana (SOL) shares that it can go a long way in 2022 and new layer one solutions may emerge:

Scalability challenges for ETH are likely to increase as the next hundred million users are invited to crypto and Web3. The power of Solana, Avalanche and other layer-1 blockchains shows that we will live in a multi-chain world in the future. We will also see newer L1 Blockchains emerge that focus on specific use cases such as gaming or social media.

Chatterjee also said that DeFi protocols will integrate with the regulatory framework, so large institutions can take a larger role in the decentralized finance sector. The Coinbase official also thinks that DeFi platforms’ meeting the regulations along with the know-your-customer (KYC) verification standards may attract investors if they are satisfied with the industry:

Institutions are still hesitant to join DeFi. Institutions only want to verify that they are dealing with known counterparties that have completed the KYC process. Regulated DeFi and increased on-chain KYC verification will help organizations gain confidence in DeFi.

Surojit Chatterjee: Brands will use NFT to develop

The manager has finally confirmed that leading brands are in the business of Coca-Cola and Charmin by partnering with metaverse-focused projects and using NFTs.

We’re likely to see more interesting brand marketing initiatives using NFTs. NFTs and the metaverse will be the new Instagram for brands. And just like with Instagram, many brands can start as NFTs. We will also see more and more celebrities use NFTs to develop their personal brands.


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