According to data released by China’s first quarter on the phone market, sales for the first time in the country have remained below 100 million since the fourth quarter of 2013.
China is also the largest market in the smartphone market as it is in every other area. According to the obtained data, about 100 million devices are sold per quarter in the country. However, according to a market analysis by Canalys, around 91 million phone sales were realized in China in the first quarter. This is the first time in the context of a drop below 100 million after the fourth quarter of 2013.
Analyzing the decline in sales, Canalys analysts think the Chinese market is outdated by the endless marketing campaigns of smartphone companies. “The level of competition has forced other vendors to mimic product portfolios and puzzle entry strategies,” said research analyst Mo Jia, who told analysts that manufacturers should put new products in place of campaigning and repetition.
Leading smartphone vendors such as Samsung, Meizu, Oppo and Vivo were the most affected by the country’s poor sales. The biggest drop among these sellers was Samsung and Meizu, which also operates in our country. According to this, Vivo decreased to 15 million while Oppo decreased to 18 million. As a result, the two companies experienced a market loss of about 10%.
Some companies increased their sales figures while there was a big drop in the market. One of the most important and known of these was Xiaomi who heard Mi Mix 2S over the past few weeks. The company increased its sales by 37% to 12 million. The first quarter of 2017 was a weak quarter for Xiaomi due to supply problems. This does not seem very healthy in the context of comparing the company’s sales. However, Xiaomi continues to win and win, with more budget-friendly product offerings than its competitors in the Chinese smartphone market.