In 2010, the giant company Canon, the German documentary maker Ivo Norenberg, confronted the company with a challenge by asking it to make an almost impossible lens.

Canon, a company famous for digital cameras, lenses and video cameras, realized the ‘impossible’ lens in 2010, the film’s dream of German filmmaker Ivo Norenberg, known for his films about wildlife. Recognizing this difficulty, Canon described the output narrative of the $ 70,000 Canon CINE-SERVO 50-1000mm T5.0-8.9 EF-mount camera lens with the following 7-minute short video.


Norenberg wanted to be able to capture such a lens as it would attract a wild animal from a height of 121 to 152 centimeters and a distance of 9144 to 10668 centimeters with this seemingly impossible-to-build lens. Canon decided to make this lens based on the Super 35 sensor. However, Norenberg did not settle for it and wanted to see the sights as wide as possible. Canon did not turn this back on, and decided that the lens had to be wide and 50 mm wide.

The wide zoom distance made this project very difficult, and Canon said, “The most challenging project the Canon optical lens team has ever entered.” It assesses. Still, Canon accepted the challenge and, as a result of many brainstorms, he was able to finalize the Canon CINE-SERVO 50-1000mm lens project. The lens was put on the market in October 2017.

What do you think about the story of the lens that Canon’s construction is described as ‘impossible’? Did not really impress you, too?


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