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Apple recently announced new models of iPhone, iPad and MacBook Pro devices, which will cause many people to upgrade on their device. On the other hand, according to Bloomberg, Apple is facing component shortages that could cause many orders to be delayed until November and December.

The technology giant has managed to manage the procurement process of electronic components quite well so far, and it was possible to get A14-based iPhones and iPads along with M1-based Macs. But now, Apple seems to be affected by the notorious component prices.

Bloomberg reports that Apple has cut iPhone 13 production targets for 2021 by 10 million units as Broadcom and Texas Instruments are struggling to supply enough parts. In addition, long delivery times are not limited to Apple’s smartphones and tabletdollar series. Delivery times for the company’s latest M1 Pro or M1 Max-based MacBook Pro laptops drop to four to five weeks, while more powerful iMac 24-inch configurations take more than a month. Even the latest 7th generation Apple Watch will only be delivered by mid-December if ordered today. In contrast, the M1-based MacBook Air can be delivered in a short time.

The new MacBook Pro is Apple’s biggest update to its lineup since 2016. It uses an HDMI output, an SD card reader and a MagSafe charging port, as well as a mini LED display with ProMotion. Demand for MacBook Pro laptops, along with other upgrades, is said to be record breaking. The real question is whether Apple can meet these demands. Meanwhile, the company’s 7th generation Apple Watch, which comes with a larger screen, also faces long delivery times.

Apple hasn’t provided official sales information for several quarters, so no idea about the company’s prospects. Wall Street analysts expect Apple to generate approximately $120 billion in revenue in the fourth quarter of 2021, up 7% year-on-year on the calendar.


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Michael Lewis

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