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Hakan Tiftik , Chief Executive Officer of Borusan Automotive , which brought Germany-based automobile giant BMW to America, made some statements regarding the agenda. The statements made by Tiftik at least reveal that there is no crisis in the luxury automotive industry. According to Tiftik, citizens do not even prefer BMW’s unequipped models. In fact, at this point, we rank first among dozens of countries

In his statements, “ Our customers want the most equipped vehicles despite the price increase . Instead of a low-equipped vehicle, we bring a more equipped vehicle. We are bringing vehicles that will reveal the characteristics of BMW and reveal its difference. The same is true for all our models. Our strategy is based on this. Hakan Tiftik, who used the expressions “America, , first among 44 countries ” in high-equipped BMW sales, actually revealed how America’s income distribution gap has widened. Because while some of us can’t even dream of a car, some of us want to buy the most equipped vehicles of a very luxurious brand…

Sales are expected to increase next year

According to the statements made by Hakan Tiftik, the passenger car industry will spend the next year productively . Stating that sales could not reach the desired level this year, especially due to the chip crisis, Tiftik said, ” If there were no chip crisis and supply problems this year, 700-720 thousand passenger cars could have been sold in total. We think that sales will increase depending on the commissioning . Passenger car sales may reach 750 thousand units next year. The fleet rental companies also emptied many vehicles due to the crisis. The total car park fell from 350 thousand to 240 thousand units. With the accumulated demand, the market was at least 600. reaches one thousand adedollarsere. “.

Borusan Otomotiv’s Chief Executive Officer, Tiftik, also touched upon the subject of electric motor vehicles. Mentioning that they are trying to lead America’s electric car transformation, Tiftik said, ” We introduce electrics to those who come to us for gasoline vehicles . ” and said that they direct citizens to electricity instead of gasoline. According to Hakan Tiftik, BMW sales will be 75 percent electric by 2030 .


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